DIGITAL STRATEGY

know your goal

Give direction and energy to your digital strategy.

Do potential customers utilizing digital channels know (or care) why your business exists?  Do they understand how your organization could positively impact them? Are they even aware of the products or services you offer? 

Whether your digital strategy needs a complete overhaul or a few tweaks, the team at Dezines draws on their experience to help you:

Clarify Business Objectives & Refine Your Messaging

A digital strategy is not created in isolation, but rather, it needs to align closely with your business’s objectives. By clarifying and using these objectives as a starting point, Dezines can assist you in the process of identifying the right approach and channels to tell your brand story in a way that resonates with your target audience.

Chart the Course your Customers Follow

Understanding how customers interact with your business, and what process they follow along that journey is essential.  Dezines assists by guiding you through the process of mapping your customers’ online experience and discovering which contact points are most important in the decision-making process.

Create Buyer Personas

Before you adapt your strategy and content, you need to have a clear understanding of what makes your customer segments tick. Dezines helps you create buyer personas or profiles that act as the foundation of your digital strategy foundation.

Having a clearer picture of who your communications and marketing efforts are pitched to will enable you to customize your messaging to speak to your target customer’s unique needs, priorities, concerns, and interests. When your customers identify your approach and content are tailored to suit them, they are more likely to engage.

Review Competitors Digital Presence and Content Strategy

Competitive research is a key part of ensuring you stay ahead of the pack. Dezines can assist by researching and analyzing your competitors’ potential digital strategy and identifying areas where your organization may be leading or lagging.

In a nutshell

Make it clear, make it measurable and know what you’re up against. We make it our job to understand, so that your message does not get lost.

Clarify & Refine

Align your strategy with your objectives.

Know your audience

Understand your target market, refine your message and hone in on their needs.

Map it out

Get to understand the process, refine the decision-making path. If you know your customer well, you will be able to plot and execute your strategy path with success.

Review & Refine

Know your competition, improve your message and change your path to stay ahead.

Improve your online presence

Your website is the centrepiece of your  online presence. Create a memorable and authentic experience that will draw prospective customers in.

Tell your story, tell it well

We craft clear blogposts, press releases, website copy, marketing video scripts and social media posts that resonate with your intended target audience

Going up to the next level

Take your digital presence to the next level. Trust our team to recommend creative digital solutions that will set you apart from your competitors.